If a picture is worth a thousand words, can you imagine the enormous value and impact of video? As a business owner, using video as a core component of your marketing strategy is essential in reaching today’s consumer.
Studies show that the vast majority of the information transmitted to our brains is visual in nature and, even more important, nearly half of us respond better to visual messages than text. Video sparks engagement, increases visibility, and helps drive buying decisions. If you have not yet embraced video as a method of promoting your business, you’re missing out – big time.
The Compelling Case for Video Marketing
According to Forrester Research, the value of one minute of video at 1.8 million words. That translates to more than 3,500 web pages. Other researchers point out that 90% of online shoppers credit video as a factor in their decision-making process. That means e-tailers demonstrating their products through video sell more than those who do not.
It’s not just about consumers. Get this, Forbes reported that three-quarters of the executives they surveyed said they watch work-related videos on business websites at least once a week. More than half of those visit the marketer’s website after watching the video.
And There’s More.
If the sheer number of people who watch videos and the correlation between marketing videos and increased sales haven’t convinced you, let’s talk about some of the other perks of using video in your marketing mix.
Video boosts your SEO efforts. Google looks favorably on video content, and well-produced videos have a high clickthrough-rate. If you have a blog, but are not yet using video, try this: Create a short video with the same copy as one of your blog posts. Google some of the tags and see which ranks higher: Your text-only blog post or your video.
Video and social media are a match made in heaven. Did you know posts that incorporate video are shared more often than their text-only counterparts? Some say more than 500 years (not minutes, years!) worth of video are shared on Facebook alone each day.
Video is well suited for storytelling, and storytelling is a content marketer’s secret weapon. Your videos can be entertaining, educational, and personable.
The fact is, video sells. It’s a compelling medium that enables an entrepreneur to be persuasive, authentic, and inspirational. People connect to video, and this connection helps to establish a basis of trust and confidence in you and your brand.
Ready to get started? Let’s talk. Debut Video Studios is a one-stop marketing company producing original HD video content for the web. Whether you’re looking for a skilled video production company, website design and new media marketing services, or simply want to rent studio space with us, we have you covered. Reach us here: https://debutvideostudios.com/contact-us/