When you meet someone for the first time and the inevitable “What do you do?” question is asked, what answer do you give? More importantly, what answer do you want to give? If you don’t answer those two questions the same, it’s time to make a change. Here is a powerful four-step process to help you embrace your inner entrepreneur and lay the foundation to turn your passion into a profitable business.
1. Meet your inner ‘creative’: There’s a creative soul inside all of us waiting for the right outlet. Now is the time to exercise that right-brained creature. Start by making a list of the things you enjoy, the skill sets you have and the knowledge you can offer. How do those elements work together? Identify your passion and your potential.
2. Get serious: Let’s face facts: No successful business has ever launched and soared on a whim. Now that you’ve identified your passion, product, or service, it’s time to map out the rest: Who is your market and how will you reach them? What will your potential customers be willing to pay for what you’re offering? and Will that potential income cover your estimated costs? Develop your business plan.
3. Stick with it: Don’t give up if the business development process seems daunting. You may need to double back and hone your business vision until passion and profit-potential mesh. Really, this process is not just about developing a career out of your passion; it’s about establishing a profitable business, rooted in your skills and experiences, that creates a path to the life you have always envisioned for yourself.
4. Meet your mentor: Sometimes it takes a fresh pair of outside eyes to see our own big picture. It’s easy to become myopic in our self-evaluation process (and the resulting business plan). Find a trusted mentor, someone with successful entrepreneurial experience and enthusiasm to help you turn your passion into profits.
When we work with new businesses, we help owners define their perfect life and then create a plan for designing a business that helps them fulfill their wildest dreams.
So, where are your passion, skills and experiences leading you?
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