Images play a central role in online marketing. Not only are sites like Pinterest and Facebook optimized for sharing personal photographs, product images and other visual content, but a blog post with engaging visual content will gain more views and shares than a text based post. The Debut 4-Step formula described below is central to creating compelling high quality images that can be shared on multiple platforms.
A Discovery Session is the starting point for every project and service. This is our chance to define the overall guidelines for the images we will be creating for sharing on social media. The goal of the session is to determine the tone of the visual content we will be creating (i.e playful, powerful, professional, clean, etc.) as well as the overall font styles, colors and other visual elements which must be included in all social media images.
With the visual style guide from the Discovery Session, our designers and content writers begin creating unique, visually compelling content for your social media posts, infographics, websites and blogs.
Every business from the smallest startup to corporate giant needs a set of branding guidelines and rules to ensure their identify remains consistent across all marketing channels. A brand bible establishes the voice and personality of a business and governs every aspect of communication: personal, social media, and design. Debut Studios will create a comprehensive brand bible to define exactly how logos, typography and colors can be used in your social media images.