Selling While You Sleep: All You Need to Know About Information Products

What topic gets you excited? There’s something that you just can’t stop talking about. Someone mentions it and you’re off – enthusiastically sharing the wealth of knowledge you’ve accumulated on the topic. That’s the one I’m talking about. What if I told you there’s a way to monetize that passion and knowledge?

Meet your new business opportunity

There are some topics you’re passionate about that don’t lend themselves to being your new business venture. What we’re looking for are things you’re passionate about, have experience with, and are skilled at. If you’ve got professional credentials behind you, even better!

Let’s just say, as an example, that you love baking. Maybe you worked in a commercial bakery for a stretch of time or you’ve been nurturing a small catering business providing cakes and other delicious treats for a fee. Someone close to you has been diagnosed with an egg allergy and you’ve poured yourself into learning all you can about baking fantastic tasting food that’s free of that allergen. During the course of your research, you’ve created recipes free of the egg you set out to avoid, as well as recipes that are milk free, some that are gluten free, and so on. You’ve created more than just a repertoire of recipes you can bake and sell. You’ve created the basis of a business that can earn you money while you sleep.

Information products

An information product can take many forms, including: ebooks, audio programs, video courses, workshops, membership sites and more. Using our example above, you could compile all those scrumptious recipes into a cookbook and sell it. Alternatively, you could build a web site with a subscription based component. Your site might offer some free content in a blog and a subscription based, members only section that offers additional recipes, tutorial videos, and the opportunity to request customized recipes.

It works even if you’re not – sort of.

The beauty of an information product is that it can continue to generate income even when you’re asleep at night or away on vacation. You’re packaging your knowledge and selling it online. If your customers want to access your recipes at midnight, they can.

That’s not to say you can create, put it out there and never look back. As with any business, you need to spend time marketing your information product, managing the behind the scenes aspects of your business and creating the next big thing. Keep your eyes on our blog, because we’ll talk about how to market your information product next time! In fact, go ahead and sign-up to receive our newsletter and updates. You’ll find the sign-up form below this article.

What idea do you have for an information product? We’re ready to help develop your online platform and get it out in front of the world. Let’s set up a time to talk about it.

About Bree Whitlock

I am passionate about helping you create the life of your dreams by sharing tips, tools, and strategies to help you start or grow a business and improve your life. I’m here to help you experience happiness and joy… the easy breezy way. I have spent the past four years mastering the business tools and marketing strategies you will need to succeed in business. And have spent a lifetime pursuing spiritual growth, health, and happiness and I am ready to help you unlock your unique talents so you can shine! I help people define their perfect life and create a plan for designing a business that helps them fulfill their wildest dreams. I believe that every business owner must be skilled not only in business strategies and marketing but also be deeply committed to personal development and have a healthy sense of humor. Through my videos, programs, and services, you will learn the skills you need to succeed in business as well as practical tips on how to create a rich and easy breezy life. You will get results and have fun along the way.

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