We’ve talked previously about embracing your inner entrepreneur in a way that capitalizes on your skills and your passion. With that soul searching journey underway, it’s now time to develop your entrepreneurial idea further through an online platform.
What is an online platform?
Simply put, your online platform is your home on the web. It encompasses your online properties such as your website, blog, and social media channels. It’s where people get to know you and, if you set it up properly, where you begin to build your client base. All of these elements speak with the same brand, voice, and messaging.
How it works:
Let’s back up and look at an example. Let’s say you’re passionate about health and fitness. If you had your way, you’d quit the day job and focus on this completely. An online platform maybe your ticket to that goal!
First step: You need to create your space on the web. Begin blogging articles about healthy eating, fitness tips, and reviews on the latest gear. Venture into social media: tweet and retweet on all things fitness. People will begin noticing you. Now you need to monetize.
Make it work for you:
So how does your online platform make you money? Going back to our health and fitness example, you may want to create a fitness video series. You film it one time and offer it online for purchase. Alternately, you could position yourself as a virtual coach who, for a fee, creates a personalized fitness plan for clients. You could also create motivational newsletters offered on a paid subscription basis. The possibilities are endless and by reaching out online, your potential client pool is too.
Are you ready?
Do you like the sound of it but feel a little overwhelmed? It’s ok. We’d love to help! Let’s talk about how you can take your knowledge, wisdom, know how, experience and expertise and turn it into an online product! Contact us.